Module 2: On-Page and Content SEO

On-page SEO is everything a single page controls about its own rankings: the title, the description, the headings, the words, the images, the internal links, and the structured data. None of it requires permission from another site, and all of it is testable in a browser or in Search Console. That is what makes it the fastest place to improve a page that already exists.

Meta tags are the layer that decides what people see before they click: the blue title, the two gray lines under it, and the card that appears when a link is shared. They do not make a page rank higher on their own, but they decide whether a ranking turns into a visit.

This module covers the same page from two directions. The on-page side maps every element to the Google documentation that governs it and shows the fix in real HTML. The meta tag side covers the title, description, robots, canonical, Open Graph, and Twitter tags that control how the page is indexed and previewed.

By the end you should be able to audit any page against dated rules instead of recycled advice, write titles and descriptions Google is likely to keep, and fix the share cards and indexing switches that most templates get wrong.